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Programmable Automation

Create custom programmable automation using JavaScript for every business process — from lead rotation and territory management, to renewals and data enrichment — that keep your team efficient and your customers happy.

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  • This feature is only available in premium editions of HubSpot software. See the pricing page for more information.
    • Automation that’s flexible and customizable to your company’s specific use cases
    • Less time wasted on mindless tasks
    • Technology you already know and love--highly customizable automation can be programmed with JavaScript, no need for middleware

  1. Automation as flexible as your imagination.

    As your business grows, you face more complexity in your systems and processes. To scale your business sustainably, you need to connect your processes with customizable, flexible, and efficient automation.

    With programmable automation, you can write JavaScript actions and execute them within HubSpot’s powerful workflow engine. Automate anything in your company, from territory management and lead rotation, to renewals and data enrichment.

  1. Automate every process.

    It’s hard to stay aligned running off a disjointed web of third-party and native automation. Programmable automation lets you automate your business processes within just one tool. It's a cost-effective and flexible solution to stay efficient and provide a smooth customer experience as you grow.
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  2. Customize your automation with ease.

    Write JavaScript actions and execute them within HubSpot’s powerful workflow engine. You can have highly customized automations up and running in no time. None of the rigidity of out-of-the-box solutions, none of the expense of custom in-house builds.
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  3. Keep customer data secure.

    Customer data is a valuable asset. But when you're using disparate tools and processes to manage it, it's easy for security risks to arise. Programmable automation is built right into the HubSpot CRM platform, which means your data isn't unnecessarily sent to third-party services.
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Have questions? Give us a call and we'll walk you through it.

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  • Programmable automation makes HubSpot infinitely flexible. We've used it to build even the most advanced business processes in HubSpot — from ERP integrations to data enrichment, commission calculations to renewal communications. With programmable automation in Operations Hub, if you can dream it, you can automate it.
  • We use programmable automation to connect HubSpot to all our apps and enrich our CRM with valuable third-party data. It gives us the ultimate flexibility, enabling us to streamline process, save time, improve efficiency, and, ultimately, maintain a remarkable customer experience as we grow.
  • Programmable automation gives us the flexibility to automate any business process using HubSpot. So far, we've used it to calculate commissions, track partner relationships, validate data, enrich our CRM records, and more. Having such powerful automation built into our CRM platform enables us to remove unnecessary middleware, improving efficiency and saving us time as we scale. It's truly automation that grows with us.

Related Resources

If you’re interested in programmable automation, these related resources may help.

Frequently Asked Questions

  • Programmable automation is part of Operations Hub and is included in the Professional edition. See more information about Operations Hub pricing here.

  • Programmable automation is currently a feature in Operations Hub Professional edition that allows you to create customized automation actions using JavaScript to cover your specific business processes and needs. Unlike out-of-the-box integrations, programmable automation is fully customizable and you can tailor it to fit your business perfectly. It's also built right into the HubSpot CRM platform, which means you don't have to build automation software from scratch and your data isn't exposed to third-party servers unnecessarily.

  • You can find all the technical documentation here.