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Marketing Hub™

Marketing Software

  • Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform.

  • Free and premium plans that grow with you. Editions starting at:
    - $0/month (Free)
    - $45/month (Starter)
    - $800/month (Professional)
    - $3,600/month (Enterprise)

  • Attract visitors through blogging, social media, ads, and more. Convert visitors into customers with landing pages, email, marketing automation, ABM, and more. Track ROI with revenue attribution reporting. All powered by the customer data in your CRM to enable personalization at scale.

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  1. All your marketing tools and data — all under one roof.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful but impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way.

    With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.

Where All Your Marketing Comes Together

  • Attract Attention
  • Convert More Leads
  • Report & Customize

Create content your prospects crave, and make it impossible to miss.

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Popular Features:

  • Blog
    Publish content your audience is looking for, and get discovered in search, social media, and beyond. Add calls-to-action that convert readers into customers.
  • SEO
    Build your search authority and outrank competitors with tools that help you plan your content strategy and optimize your content as you type.
  • Ad Tracking & Management
    Stop struggling to justify your ad spend. Manage Facebook, LinkedIn, and Google ads right inside HubSpot, and track which ads are turning prospects into customers.
Social Media Management
Stop letting important interactions go unnoticed. Monitor and prioritize conversations, and publish to social networks with the same tool you use to create campaigns.
Enhance the impact of your content through the power of video. Host and manage files right inside HubSpot, and easily embed them in social media, web pages, and blog posts.
Live Chat
Connect with and convert visitors in real time — when your product is top of mind. Use bots to qualify leads and scale your efforts so you can focus on the conversations that matter most.

Turn more visitors into leads with a personalized yet scalable strategy.

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Popular Features:

  • Landing Page Builder
    Design and launch beautiful landing pages without help from developers or IT. Choose from mobile-optimized templates that are proven to convert, or build pages from the ground up.
  • Form Builder
    Easily build forms using a simple drag-and-drop editor. Add them to your website to convert anonymous visitors into leads that automatically flow into your CRM.
  • Marketing Automation
    Save time and scale your efforts with automated workflows. Nurture and score leads, personalize marketing across channels at scale, automate cross-functional operations, manage data in bulk, and more.
Email Marketing
Create mobile-optimized email campaigns that look professionally designed — all by yourself. Personalize content for each recipient, and run A/B tests to improve clickthrough rates.
Account-Based Marketing
Unite your marketing and sales teams with collaborative, intuitive ABM tools. Build deeper relationships, and turn your highest-value target accounts into customers.
Lead Tracking & Management
Get the full picture for every lead in a single, integrated database. Segment and nurture contacts based on any data you’ve collected, and automatically score leads for your sales team.

Bring your team together by translating data into strategies that move the needle.

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Popular Features:

  • Marketing Analytics
    Make smarter, data-backed decisions with powerful custom reporting and built-in analytics. Tie your work to deals closed and contacts created with attribution reporting.
  • Custom Objects
    Enjoy the flexibility to store and customize any kind of data in HubSpot. Slice and dice custom object data into reports, and build dashboards to share insights with your team.
  • Salesforce Integration
    Connect HubSpot to Salesforce for a fast, reliable, bi-directional sync — no technical work required. Send lead intelligence to your sales team so they have better context to close deals.

Have questions? Give us a call and we'll walk you through it.

+1 855-841-2161

Marketing Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

Consistently praised by HubSpot users on review site G2.com


How HubSpot Customers Are Breaking Through the Noise

Don’t just take our word for it. Here’s what some of our customers say about how Marketing Hub helps them cut through the clutter and deliver personalized messages in scalable ways.

  • Kettlebell Kings Streamlines Decision-Making With Marketing Hub

    "From starting Kettlebell Kings five years ago, we never would've known we were going to be where we are today. Once you're trying to scale anything, I think you get to a point where you need something to put everything in front of you in the right place, and HubSpot has really been able to do that for us — and take us from a local brand here in Texas all the way to a global brand. For us, this is just the beginning."

    - Chad Price, Co-Founder, Kettlebell Kings

    Read the full case study ⟶

  • Oakland Harley-Davidon Generates 48% More Contacts With Marketing Hub

    "I really wanted to introduce HubSpot to Harley-Davidson because it helps us bring our customer experience to the forefront. It lets our sales and marketing teams work together to be able to provide the experience customers want."

    - Carolyn Duranowski, Director of Marketing, Oakland Harley-Davidson

    Read the full case study ⟶

Attract and convert more leads with HubSpot’s all-in-one marketing software.

Frequently Asked Questions

  • Marketing software helps you engage and convert leads with dynamic, automated campaigns across a variety of channels, and measure the effectiveness of your strategies. You can leverage marketing software to create and deliver content, deploy targeted ads, and build complex customer journeys.  Marketing software can also help you collaborate better across your team and with sales by making it  easy to organize all of your business’ marketing assets, data, and tools in one place. 

    No matter the team size, from small business to enterprise, there is functionality within HubSpot’s marketing software that will supercharge your marketing efforts.

  • HubSpot's marketing software is called Marketing Hub. You can get started for free with Marketing Hub's free tools, or if you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium Marketing Hub features in its Starter, Professional, and Enterprise editions.

  • Yes. Marketing Hub has a powerful bi-directional sync with Salesforce, which means that any changes made in one system are automatically synced to the other. You can choose which records sync from HubSpot to Salesforce and when, and automatically send important lead intelligence like email opens, form submissions, website activity, and more to your sales team so they have all the context they need to close more deals. You can also send lead scores from HubSpot to Salesforce — to help your sales team prioritize their outreach and save valuable time.

    If you’re using tools other than Salesforce, you’ll find more than 1,250 custom integrations in our App Marketplace — making it easy to connect HubSpot to your favorite tools in just a few clicks.

  • Of course! With custom objects (available in the Enterprise edition of Marketing Hub), you have complete flexibility and control to match your CRM data to your business. You’ll have full flexibility to name the object, determine its properties, and decide what other objects it can be associated with. 

  • Marketing Hub was built from the ground up as part of HubSpot's complete CRM platform, unlike a lot of software that’s been cobbled together through acquisitions — all to help our customers grow better. With Marketing Hub, all your marketing tools and data are in one place, so you won’t have to juggle multiple point solutions and waste valuable time stitching together reporting. It’s both deeply powerful and uniquely easy to use. Last but not least, you can easily sync Marketing Hub with more than 1,250 custom integrations so your marketing team has all its favorite tools on one platform.

  • HubSpot’s award-winning customer support team is here to help with all your technical questions. Have a problem setting up your team? Can’t figure out how to create a workflow? No problem. Marketing Hub Starter customers have access to chat and email support, and customers using our Professional or Enterprise editions also have access to 24/7 phone support.

  • Popular features in HubSpot’s marketing software include the ability to:

    • Build personalized, automated marketing campaigns 
    • Track your marketing performance with built-in analytics and custom reporting
    • Manage all of your social media accounts in a single place
    • Design and host SEO optimized blog posts and web pages 
    • Get your whole team speaking with one voice with campaign management tools
  • Getting started with HubSpot's marketing software is almost instantaneous. Provide your marketing team with logins and access to the appropriate tools, and they’ll be able to get up and running in no time. Functionality like blogs, email marketing, and analytics will be ready to go as soon as they log into HubSpot.

    For more advanced implementation, like ad tracking or SEO, it may take slightly longer to get started. In that case, you’ll need to integrate your associated advertising platforms, get your team access, and then they’ll be ready to go.

  • With multi-touch revenue attribution reporting, you can tie all your marketing activities to each closed deal, so you can understand exactly how your marketing contributes to revenue and get credit for your whole team. You can also build custom reports to track virtually any metric in Marketing Hub, any record in your CRM, or any data from integrated apps. Your HubSpot account includes flexible dashboards that allow you to see all your data in one place, and enables you to easily share reports with stakeholders.

  • No problem! HubSpot’s solutions partners offer a wide range of specialized support to help you get the most out of your HubSpot implementation, advise you on the best tactics to achieve your marketing goals, and help you with as much or little as you need. They can also help you redesign and migrate your website to the HubSpot platform. Find your perfect match here.

  • They sure are! HubSpot’s free marketing and CRM tools are not a free trial, so there is no credit card required to start using them. They’re 100% free — simple as that. You can add hundreds of contacts, unlimited users, and your free access has no time limit. And as your business grows, our software grows with you. You can easily upgrade to any of our premium editions across HubSpot’s CRM platform. Learn more about HubSpot’s free CRM and marketing tools.

  • Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub are each part of our complete CRM platform to help you grow better. When you use two or more hubs together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.