Store and customize all your data — right inside HubSpot.
If your company’s data can’t be bucketed under categories like contacts, companies, or deals, this one's for you. With custom objects, you can easily organize more information you need to do your job, right inside your CRM.
Embrace flexibility to name the object, determine its properties, and associate it with other objects. Custom objects look, feel, and work like standard objects in your CRM, so your team doesn’t have to conquer a steep learning curve to leverage better data.
Stop working to store your data — store your data so it works for you. With custom objects, structure your data exactly how you need to. And with our custom object builder, creating custom objects has never been easier — no code required.