Call tracking is a sales automation function that tracks incoming or outgoing calls that your sales team makes with prospects. Originally designed to track where incoming sales calls are being generated, modern call tracking also uses artificial intelligence to make intelligent recordings of sales calls and propose critical points of the conversation for review later on.
Sales teams can use call tracking to understand how the team is performing. Likewise, your marketing team can use call tracking to know where to attribute incoming leads and how to distribute marketing dollars.
With HubSpot, call tracking will automatically funnel information into any system within the HubSpot suite of products. You’ll see calls tracked within HubSpot’s CRM tools, within HubSpot’s sales pipeline software, and even within your help desk, so you’ll never miss any important context on leads or customers.