The Complete A/B Testing Kit

Inside: Intro to A/B testing, Significance Calculator, and Tracking Template

2023 B2B Marketing Mix Report

Marketing research report outlining which tactics are emerging as you plan your 2023 marketing program.

CAC Calculator

Use New Perspective’s CAC calculator to find out your Customer Acquisition Cost

Google Ads Budget Calculator

Use interactive Google Ads Budget Calculator to evaluate the effectiveness of your Google Ads campaigns.

2022 B2B Marketing Mix Report

Find out which strategies and tactics B2B marketing professionals are planning to invest in during 2022.

Reporting + Analytics in the Real World

We surveyed software marketers to learn what they're REALLY doing (or not!) for Reporting + Analytics.

The HubSpot Administrator's Handbook

Learn how to whip your HubSpot portal into shape in this Adminstrators Handbook

Google Sheets Templates

10 free Google Sheets templates for your business's marketing, sales, and customer service needs.

Digital Marketing KPI Guide

A guide to get started to implement digital measures and to prove the efforts with facts.

Data for Business Intelligence

A guide about how you can use data to achieve your goals.

State of Marketing 2021

A new report by HubSpot, Litmus and Wistia to help marketers prioritize their strategies and outperform their goals. Data from over 1,500 ma...

Digital Marketing Certification Course

Want to learn how to become a digital marketer? Check out our Digital Marketing Certification Course, which offers a globally recognized cre...

Email Masterclass: HubSpot Mini Makeover

Clean up and tap into your HubSpot portal with this free 5 day email course.

An Introduction to Data Visualization

How to design compelling charts & graphs that are easy to understand